By Ron Hutchcraft
The game could be a nailbiter or a yawner. But you can always count on those Super Bowl Commercials.
Here they come - from Mountain Dew to mayonnaise... TurboTax to Taco Bell... DoorDash to Doritos. All designed to be entertaining and effective.
They'd better be. They cost eight million dollars for 30 seconds! All to introduce you to and interest you in what they offer.
By Ron Hutchcraft
Sometimes "Breaking News" is really "Heartbreaking News." This is one of those times.
They're running out of disaster words to describe it. The damage done by those monster California fires that have consumed everything in their path.
"Devastated." "Obliterated." "Apocalyptic."
By Ron Hutchcraft
"But wait! There's more!"
No, not the line at the end of a TV infomercial...
But the line that lingers at the end of Christmas. Despite all the great that Christmas offers - there's more! So much more!
All those people in the Christmas story - Mary, Joseph, the shepherds, the Wise Men - they had been living with anticipation of the coming of the Messiah.
By Ron Hutchcraft
Health clubs and spas love January! Business skyrockets as December bulges turn to January workouts.
A "new year" sounds like a great time to work on a new you. Thus, the infamous New Year's resolution. "A firm decision to do or not to do something."
Sadly, research shows that about 88% of our resolutions won't happen.
By Brad Hutchcraft
It's our daughter's first year of college, and I don't really try to hide the fact that I miss her. Even if I did try, my eyes would tell the full story. So, it should come as no surprise that the anticipation for her Christmas break hits a little differently. In the midst of all of the baking and decorating, while hanging Christmas ornaments, while balancing on the ladder with lights in hand, there is this recurring thought...
"I can't wait to welcome her home!"
By Ron Hutchcraft
Poor Charlie Brown. For over 50 Christmases the same frustrated question has wailed from his mouth - "Can anyone tell me what Christmas is really all about?!"
My eight-year-old son could have told him. We were at the kitchen table devouring a Christmas Eve pizza, eager to start opening gifts. That's when the call came. Our kids sort of groaned collectively.
By Ron Hutchcraft
I've always been fascinated with lighthouses. One time, I saw a feature about a photographer who loves the seagull perspective on lighthouses. He's got this little customized aircraft that he flies over Maine's many picturesque lighthouses, shooting unusual aerial photos of them. They're beautiful; and even inspiring. He's seen them and photographed them in all kinds of settings: sunshine, clouds, storms, high tide, and low tide. And here's how he summarized what he's seen: "The lighthouse is always there, but everything else is changing."
Living in New Jersey, one of the nice things about our yard was the trees. Also, one of the frustrating things about that yard was the trees. See, every fall we would fill about a hundred or more bags stuffed with the leaves that came from those trees. We appreciated those leaves most of the year, but there was a month where they weren’t much fun at all.
In the old Westerns, they said the hero was the guy in the white hat.
In the life-or-death moments of September 11, 2001, it was the man with the red bandana.
A red bandana had been Welles Crowther's trademark since he was a boy. He still carried one even as a 24-year-old equities trader in the South Tower of the World Trade Center. And he had it on that fateful September day when the tower was in flames.
By Ron Hutchcraft
Over the years, when traveling for speaking, my wife and I would often travel together. Depending on the meeting, weather, and temperature where we were heading, we sometimes would have to bring a few pieces of luggage along. My wife was well-organized, and would pack everything we would need for overnight and the next morning in one smaller bag. We didn't need to carry everything in to each hotel, because we weren't planning to stay.
