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April 10, 2024

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In much of America, spring announces its arrival with an explosion of color. Those yellow forsythia flowers start popping out on bushes, the daffodils start to poke their heads through the ground, and the trees around our headquarters suddenly color the landscape with those delicate white flowers. Now, my wife, who I think was a certified plantologist, told me that those are ornamental pear trees. When I asked her about the "ornamental" part, she pointed out to me that they produce beautiful flowers, but these pear trees don't produce any pears. I guess that's why they're ornamental.

April 9, 2024

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There's at least one important principle of advertising we need to consider today, and that is you have to demonstrate the need for your product in order to sell it. I'll tell you someone who was good at it some years ago in one of the classic commercials. It was Alka-Seltzer, one of those old commercials I still remember. They would show some irresponsible eater who consumed some nightmare menu, and then the camera just made him look all distorted, like one of those trick mirrors.

March 22, 2024

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I realize now that I really wasn't ever going to make it as a tennis player. Oh, I played the most with my son. And, I think I had a decent serve for a beginner. But I had trouble returning my son's shots. Now, I think you'll agree that is a basic skill for succeeding in tennis. You do have to get it back to the other guy. Actually, that's important in a lot of sports. For example: volleyball - you lose the point when you can't return the shot - ping-pong - oh, you know, there are a lot of places where that's important. In fact, in most arenas returning the shot - well, that's an important skill to be cultivated. In one arena it's a skill to be eliminated.

March 21, 2024

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Some years ago for my wife's birthday, she was given a gift of dinner at a restaurant that is themed to look like an Air Force base during World War II. So we went out to dinner because it was a gift and we had a great time, and everybody there kind of gets into the atmosphere.

March 13, 2024

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My three kids once gave me the most unique gift. It was called The Terminator. It wasn't as bad as it sounds. It was this little black, plastic control device. It looked sort of like uh... that remote control switch for a television, and it had three buttons on it. One said Missile Launcher, and when you press that button, it was supposed to make the appropriate sound of a missile being fired and exploding. Then you had a button for Machine Gun. And that had the appropriate rat-a-tat-tat of a machine gun. And if all else failed, you had the Death Ray. That was the other button, and it made sort of a surreal type of sound that lets you know that you've got the ultimate weapon in your hand.

February 23, 2024

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I don't know who invented the credit card, but I'd like to have a very serious talk with him, because I'm not sure he helped any of us by thinking that this plastic "postponer" was going to help us. With a credit card you go to the store with $100 in cash, you get what you wanted, and you come out with $100 in your wallet. And it feels like, "Hey, that didn't cost anything." Wrong! Fantasy land! The bill will come...it always does. You postponed the payment, but you didn't cancel it. Oh, and by postponing it, that purchase is actually going to cost you more. I think that's what they call interest and I'm not interested. The time lag between what you buy and what you pay can get you into big trouble.

February 7, 2024

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If you've flown commercially, you know you have to go through a security checkpoint before you can get to your gate. And for those security personnel who man those metal detectors and X-ray machines, there is a four-letter word they won't tolerate. You know what it is, it's the word "bomb." I mean, you can see signs warning you not to even joke about explosives or bombs or anything. And I'm glad! The slightest hint of the possibility of a bomb has been known to literally shut down an airport for hours - I've been there when that happened. That's fine with me if they want to check that out. Nobody in an airport wants to hear the word "bomb" because of what that word represents. That's something that could destroy everything.

January 31, 2024

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Not long ago, someone told me about a pastor who stood at the pulpit one Sunday and announced this to his people, "Folks, I have some bad news, some good news, and some bad news." He had everyone's attention. "The bad news is that the roof on this church is shot. We have to replace it. But the good news is - we have the money. The bad news is - it's in your wallets!"

January 10, 2024

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I guess it started when the kids were growing up. You know, it says in the Dad's Job Description, "Must have quarters at all times!" Even now when I travel I still try to carry some quarters, even though we don't need them as often anymore. But I would always make sure that I had enough ones and even fives. You never know when you're going to need a vending machine. Not need; actually want a vending machine. I'm in a hotel, I'm working late and I want a snack or I want a cold drink. So I go through the familiar ritual: put the dollar bill in, then the quarters, hit the selection button, and something good comes out. At least it had better! I mean, it's pretty annoying if you put your money in there and nothing comes out. I probably wouldn't put any more money in that machine, would you?

December 13, 2023

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I was in a board meeting in a hotel conference room. It was in the 90s outside, but I was ready to put gloves on so I could write without shaking. The air conditioner in our conference room was set one notch past high. It was on arctic! We wandered over to the control box on the wall, and all we did was discover that the controls were locked up. Great! So, we called the desk and they had a hard time understanding us because our teeth were chattering. (I'm not exaggerating at all, no.) They finally got the message, and the maintenance man came and he turned down that ice machine. At that moment, he had the power in his hands. Summer or winter, he is the man who decides what the temperature will be. You know, that's a pretty significant position.

                

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Hutchcraft Ministries
P.O. Box 400
Harrison, AR 72602-0400

(870) 741-3300
(877) 741-1200 (toll-free)
(870) 741-3400 (fax)

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