Wednesday, February 8, 2017
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It's pretty funny how far some advertisers will go to convince you that you should buy their product. Years ago, I remember there were some Samsonite luggage commercials. They had a suitcase in the gorilla cage, taking every form of abuse a gorilla could give it. And then there was the one where they threw it out of a plane and it survived. But the pioneers of this kind of "hammer it to prove it" advertising were the makers of Timex watches. Their motto was really hard to forget, "takes a lickin', keeps on tickin'." I don't remember all the ways they beat up on their watches, but it seems to me that they attached one to a ski boat and one to the underside of a truck that was bouncing along a bumpy road. They gave it all kinds of hammering that proved the quality of their product.