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May 22, 2024

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When a little child gets home later than they're supposed to, you know there's going to be something on the other end. There's going to be a worried and not very happy parent waiting for them. I heard recently about a little girl who got home unusually late from school only to find a daddy who was, of course, not happy at all. He asked the little girl why she was late. She said, "Because my friend broke her dolly." Her dad said, "Oh, okay, so you stayed with her to fix it?" He didn't expect her gentle little reply, "No, Daddy. I stayed with her to help her cry."

May 21, 2024

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I really like football. I just don't have a lot of time to watch it. But you know, I watched a whole game that wasn't even my team! It was the Denver Broncos when they won that astonishing victory over the heavily favored Pittsburgh Steelers in a wild-card playoff game. But I was watching more than a football game; I was watching Tim Tebow and the drama that unfolded every time he took the field. That game was no exception.

May 3, 2024

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One of the amazing frustrations about families is that you just can't get everybody to agree on a comfortable temperature. Sometimes you can't even get a husband and wife to agree on it. One likes the room cozy and warm; the other likes it cool and refreshing, shall we say. It's hard to even be in agreement on what is hot and what is cold.

April 23, 2024

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Now, men can handle conflict, and they can handle confrontation, they can handle challenges, but they can't handle tears. You know, most men, tears are like the toughest thing for them to take. But you know something? Tears are a powerful language; they're very powerful. They have a language of their own. Oftentimes when someone is counseling with us and they're crying, I will ask them the question, "Can you tell me what your tears are trying to say?" See, when I see your tears, I know how deeply I may have hurt you. Did you know that we can do that to God?

April 10, 2024

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In much of America, spring announces its arrival with an explosion of color. Those yellow forsythia flowers start popping out on bushes, the daffodils start to poke their heads through the ground, and the trees around our headquarters suddenly color the landscape with those delicate white flowers. Now, my wife, who I think was a certified plantologist, told me that those are ornamental pear trees. When I asked her about the "ornamental" part, she pointed out to me that they produce beautiful flowers, but these pear trees don't produce any pears. I guess that's why they're ornamental.

April 9, 2024

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There's at least one important principle of advertising we need to consider today, and that is you have to demonstrate the need for your product in order to sell it. I'll tell you someone who was good at it some years ago in one of the classic commercials. It was Alka-Seltzer, one of those old commercials I still remember. They would show some irresponsible eater who consumed some nightmare menu, and then the camera just made him look all distorted, like one of those trick mirrors.

March 21, 2024

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Some years ago for my wife's birthday, she was given a gift of dinner at a restaurant that is themed to look like an Air Force base during World War II. So we went out to dinner because it was a gift and we had a great time, and everybody there kind of gets into the atmosphere.

March 13, 2024

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My three kids once gave me the most unique gift. It was called The Terminator. It wasn't as bad as it sounds. It was this little black, plastic control device. It looked sort of like uh... that remote control switch for a television, and it had three buttons on it. One said Missile Launcher, and when you press that button, it was supposed to make the appropriate sound of a missile being fired and exploding. Then you had a button for Machine Gun. And that had the appropriate rat-a-tat-tat of a machine gun. And if all else failed, you had the Death Ray. That was the other button, and it made sort of a surreal type of sound that lets you know that you've got the ultimate weapon in your hand.

February 23, 2024

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I don't know who invented the credit card, but I'd like to have a very serious talk with him, because I'm not sure he helped any of us by thinking that this plastic "postponer" was going to help us. With a credit card you go to the store with $100 in cash, you get what you wanted, and you come out with $100 in your wallet. And it feels like, "Hey, that didn't cost anything." Wrong! Fantasy land! The bill will come...it always does. You postponed the payment, but you didn't cancel it. Oh, and by postponing it, that purchase is actually going to cost you more. I think that's what they call interest and I'm not interested. The time lag between what you buy and what you pay can get you into big trouble.

February 7, 2024

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If you've flown commercially, you know you have to go through a security checkpoint before you can get to your gate. And for those security personnel who man those metal detectors and X-ray machines, there is a four-letter word they won't tolerate. You know what it is, it's the word "bomb." I mean, you can see signs warning you not to even joke about explosives or bombs or anything. And I'm glad! The slightest hint of the possibility of a bomb has been known to literally shut down an airport for hours - I've been there when that happened. That's fine with me if they want to check that out. Nobody in an airport wants to hear the word "bomb" because of what that word represents. That's something that could destroy everything.

                

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Hutchcraft Ministries
P.O. Box 400
Harrison, AR 72602-0400

(870) 741-3300
(877) 741-1200 (toll-free)
(870) 741-3400 (fax)

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