March 9, 2022
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It's probably one of the most memorable, most identifiable advertising campaigns in advertising history. And, you know what, it's hard to do that when what you're selling is something as boring as batteries. But Energizer did it. Right? Now, what are you thinking right now? You can probably imagine their rabbit in your mind right now: he's got sunglasses on, drumsticks in his hand, and a big bass drum in front of him. And he moves across the landscape, seemingly unstoppable, beating his drum all the way because he's powered by Energizer batteries, of course.