August 23, 2022
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The book is called Good to Great. It's a thought-provoking book on management written by Jim Collins and a research team that he headed. They identified eleven of the most effective companies in the United States, and then they pursued this question: "What specifically makes these companies so different?" This research actually challenged many of the author's preconceptions. There were actually lots of surprises. Interestingly, the first thing Collins and his team point to as common to every one of these consistently successful companies is this, and it is a surprise - the modesty of the various CEOs who led them. They suggest that the starting point of a great company is a humble leader - highly focused, sometimes driven people - but known for being gracious, self-effacing, understated. I guess in a word, humble.