The Threshold of the Treasure - #4358
Wednesday, September 24, 2003
Roger was the father of a friend of mine, and he was a very successful businessman. That's probably why a neighbor approached Roger one day and asked him if he wanted to be involved in a new hamburger chain he was starting. It was a little outfit called McDonald's. Roger was offered the fourth franchise in this brand new venture and a founding share. Roger thought about it and then said, "No, thanks." Ouch! Later, another neighbor came to Roger and told him about this new business he was launching called Service Master. Would Roger like to get in the ground floor with an investment? Roger thought about it and then he said, "No, thanks." Double ouch! As McDonald's and Service Master grew to be some of the most successful companies in the world, I wonder what must have gone through Roger's mind. He had been on the brink of so much wealth, but he missed it because of one decision.