Tasting the Relationship - #3790
The folks at our local bakery are some of the most effective marketers I know. They don't give you a sales pitch, they don't have highly creative advertising. They just offer samples. For free - one of my favorite words. I walk in to buy two bagels. There, on a plate on top of the display case, are these little bites of cheesecake, and a little sign that invites me to try one. So, I do. I walk out of that bakery with my two bagels and a cheesecake. Now I hadn't planned to get a cheesecake, but they sold it in the best possible way, just by letting me taste it. The taste made me want the whole cheesecake!