If you've driven across America much, you've probably seen a sign sometime for Wall Drug Store in Wall, South Dakota. They advertise all over the country. I was in Singapore and I saw an arrow pointing west - it said something like "Wall Drug Store 10,000 miles." This once little drug store in an unknown town has grown into a major tourist attraction - some days they'll draw 20,000 people! But it wasn't always that way. In 1931 a young pharmacist and his wife bought the drug store in Wall, this dusty little town on the edge of the Badlands. And for five years, they barely eked out a living. On the verge of giving up, the druggist's wife had an idea. Because of the new Mt. Rushmore attraction, lots of cars were going by - but they weren't stopping. Her idea? Advertise the one thing those travelers needed after driving across that hot prairie - ice water. They put out signs for free ice water, the people began to stop, and the rest is history. Here's what that couple said looking back over the years at the amazing things that had happened - no matter where you live, you can succeed because wherever you are, you can reach out to other people with something they need!