What mental picture comes to your mind when you hear these words, "They keep going and going and going." Do you see this rabbit with sunglasses? Do you hear the drumbeat from the bass drum he's beating on as he moves across your TV screen? Then the people who created those Energizer battery ads have succeeded! Actually, batteries are a pretty boring thing to advertise. But most of us have watched with amusement as this particular brand of batteries keeps that crazy bunny going and going and going.